Welcome to World Continence Week-USA

The aims for World Continence Week are as follows:
• To provide global contact points for people looking for information about incontinence and treatments.
• Create a network of events and organizations.
• Raise awareness of continence and promote a multidisciplinary approach to treatment.

World Continence Week-USA: 2012 FINAL REPORT

This year, the International Continence Society declared the week of 18-24, 2012 as World Continence Week.  On an annual basis, this week raises awareness of incontinence issues, which impact millions of men and women worldwide. The overriding goals of World Continence Week – USA are to:

  • Provide global contact points for people looking for information about continence and treatments
  • Create a network of affiliated events and organizations
  • Raise awareness of continence and promote a multidisciplinary approach to treatment

In honor of this week, there were World Continence Week – USA events hosted throughout the country that centered around incontinence awareness.  There were awareness-raising events, such as incontinence screenings, lectures and workshops in cities such as Muskegon, MI; Milwaukee, WI; Fresno, CA; Portland, OR; and Dallas, TX.  

An estimated 33 million people experience urinary incontinence in the United States alone.  In addition to bringing communities together to build a better understanding of urinary and fecal incontinence, World Continence Week strives to promote a multidisciplinary approach to treatment.  A staggering number of incontinent men and women are unaware of the treatment options available to them. 

One of World Continence Week’s goals is to generate awareness of how many people suffer from incontinence, and to let individuals know that they have options.  WCW-USA hopes to offer people the answers they’re looking for.  Health professionals, non-profit organizations and sponsors aimed to share information broadly amongst healthcare providers, patients and the public.

EVENTS 

The Mercy Health Partners Bladder Control Clinic
Muskegon, Michigan

  • Tues., June 19: Bladder screening from 8:00 am – 6:00 pm.  Attendance: 40
  • Tues., June 19: Lunch-n-Learn “Preventing and Treating Urinary Incontinence”  12:00 - 1:00 p.m. The room was filled with people.  A reporter from the local newspaper attended and wrote the following article about incontinence:
    http://www.mlive.com/news/muskegon/index.ssf/2012/06/bladder_control_clinic_in_musk.html
  • Fri., June 22; Representatives attended the Muskegon Seaway Run, and posted flyers in the port-a-potties.

AUA’s Foundation
“It’s Time to Talk About OAB”
Voices of OAB website: It’sTimetoTalkAboutOAB.org
Tuesday, June 19, the AUA Foundation launched ”It’s Time to Talk About OAB,” the newest in a series of ongoing patient education campaigns about urologic conditions. The campaign is designed to raise awareness of overactive bladder (OAB), a condition which affects millions of people around the world. The goal of the campaign is two-fold: to educate the public about OAB and available treatment choices and to encourage patients who are frustrated and experiencing infringement on their quality of life to speak with a healthcare professional about treatment options. The Foundation is committed to empowering people with OAB so they can ultimately go about doing the activities they enjoy without being held back by their symptoms.  In conjunction with their campaign, the AUA Foundation:

  • Posted WCW-USA events on their UH.org calendar of events, Facebook and Twitter.
  • Mentioned WCW-USA in an OAB article in the Foundation’s internal newsletter, sent to domestic members, AUA and Foundation staff.  Circulation: 10,000

Marquette University - Department of Physical Therapy
Continuing Education website:  http://www.marquette.edu/chs/continuing_ed.shtml
Marquette University Department of Physical Therapy was pleased to host the 8th annual offering of the Treatment of Bowel Bladder and Pelvic Floor Disorders: Anatomical, Physiological, and Behavioral Foundations for Clinical Practice June 20-23 2012.  26 participants from 15 states enjoyed lectures from noted speakers including Jeannette Tries Ph.D., OTR, BCB-PMD, Elizabeth Hampton, P.T., WCS., BCB-PMD, Michael A. Schellpfeffer, MD, MS, Eugene Eisman, Ph.D., Myrtle Wilhite M.D. M.S. and Andrew Starsky BSEE, MPT, Ph.D.The cadaver lab, therapeutic exercise movement lab, biofeedback laboratory, along with clinical disorders/treatment lectures and case studies were highlights of the course.
Attendance:  26

The Center for Continence Care, Inc. and Creative Therapeutics PG
Wednesday, June 20 at 12:30 pm.  A free bladder screening was held as part of “Ask the Experts”.  Individuals learned about the non-surgical methods to control urinary and fecal leakage. 

UT Southwestern Medical Center
Wednesday, June 21 and Thursday, June 22 from 1 – 2 pm.  Professional education events were hosted for nurses on the topic of urinary incontinence management and treatment. 
Attendance:  25

An internet blog is being maintained on current issues in urology and prostate diseases by Claus G. Roehrborn, MD http://clausroehrborn.wordpress.com/

Society of Urologic Nurses and Associates (SUNA) Upper Midwest
Thursday, June 21.  SUNA Upper Midwest hosted an information booth on bladder health at the farmers market at 9th and Nicollet in Minneapolis, MN.  Attendance:  100

 Byram Healthcare
An awareness-raising event was hosted in the Portland, Oregon retail store during World Continence Week – USA.  Customers enjoyed refreshments and mingled with Byram Healthcare account managers and the local continence care manufacturer representatives, who were there to provide product education and support.  Attendance:  40

CO-PROMOTIONAL ACTIVITY

Women’s Health Foundation:  Posted a blog at http://womenshealthfoundation.org/blog/?p=3417, which shared information about WCW-USA and listed events.  In June, they had approximately 18,000 unique visitors to their Website.

Chicago Metro SUNA:  Posted information about World Continence Week – USA at the top of their Website’s homepage, with a link to the WCW-USA Website.

The Simon Foundation for Continence:  Maintains a constant page of info on WCW-USA with a link to the WCW-USA Website http://www.simonfoundation.org/WCW.html.

Wound, Ostomy and Continence Nurses Society (WOCN):  Included an announcement about World Continence Week in their e-newsletter, Circulation: 4,800.

International Foundation for Functional Gastrointestinal Disorders (IFFGD):  Listed World Continence Week – USA on their Special Events webpage.

Hollister Incorporated:  Conducted internal communication to marketing managers who support the CC/bladder business.

SCA:  Distributed a press release about World Continence Week – USA, widely circulated the week of World Continence Week – USA.

PRESS AND ELECTRONIC MEDIA
Press Releases 

  • Announcement of World Continence Week – USA 2012 sent to Chicago Tribune, Chicago Sun-Times and affiliated non-profit organizations and sponsors

World Continence Week – USA Website http://www.worldcontinenceweek-usa.org

  • Sponsor recognition with a link back to sponsors’ Website.   
  • The site has received over 7,000 hits since its launch with nearly 2,000 views this year.

Facebook

  • Information about WCW-USA was posted on the WCW-USA Facebook page, including a voiding diary video (over 200 views of the voiding diary video).

Youtube

Itunes

Twitter

  • Twitter hashtag is #continence; via website, there is a “follow us on twitter” link.

World Continence Week – USA would like to extend its heartfelt gratitude to its generous sponsors and partners.

Lead Sponsors:
Hollister Incorporated
International Continence Society (ICS)

Sponsors:
Byram Healthcare
Calmoseptine
SCA
Chicago Metro Society of Urologic Nurses and Associates (SUNA)
Women’s Health Foundation

Partners:
American Urogynecologic Society (AUGS)
American Urological Association (AUA)
International Foundation for Functional Gastrointestinal Disorders (IFFGD)
The Simon Foundation for Continence
Us TOO
Wound, Ostomy and Continence Nurses Society (WOCN)